Strategy, Signing, Trade Dress, Environments

From pendant lights made of recycled milk bottles to privacy screens of pint lids, the flagship interior contributed to the "kit of parts" of branded Ben & Jerry's elements. These iconic fixtures and finishes could be sourced and fabricated globally and flexibly applied to any site type in a way that would be adherent to the brand experience as a whole, but individual enough to reflect the communities they represent.

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