Lucent Technologies

Exterior Signage, Signage Guidelines

"Marked by clarity, glowing with light" is the definition behind the Lucent Technologies brand created to champion innovation coming out of AT&T's Bell Labs. I led the team that developed a bespoke, "kit of parts" exterior sign program for Lucent Technologies, part of a strategy to quickly bring this new brand to life and to the forefront of the the competitive technology landscape.